Author: David Falter
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NASA / Standford
For Gatherall, the central food hall at Factory 52 in Norwood, Ohio, I created large-scale mural installations and branding elements to define the space as a vibrant, welcoming hub for dining and community. The project transformed the 20,000+ square foot venue—featuring chef-driven eateries, an open bar, and outdoor patio—into an engaging environment. I designed playful,…
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Cyber Security
For Gatherall, the central food hall at Factory 52 in Norwood, Ohio, I created large-scale mural installations and branding elements to define the space as a vibrant, welcoming hub for dining and community. The project transformed the 20,000+ square foot venue—featuring chef-driven eateries, an open bar, and outdoor patio—into an engaging environment. I designed playful,…
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Undivided Campaign
For Gatherall, the central food hall at Factory 52 in Norwood, Ohio, I created large-scale mural installations and branding elements to define the space as a vibrant, welcoming hub for dining and community. The project transformed the 20,000+ square foot venue—featuring chef-driven eateries, an open bar, and outdoor patio—into an engaging environment. I designed playful,…
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Hurley ‘Seed’
For Hurley, a leading action sports and surf brand, I created a dynamic motion graphics animation as part of the Seed campaign. The piece used fluid 2D/3D transitions, custom illustrations, and kinetic typography to capture the brand’s core energy—growth, momentum, and connection to nature and performance. I handled concept development, storyboarding, asset creation in After…
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Gatherall
For Gatherall, the central food hall at Factory 52 in Norwood, Ohio, I created large-scale mural installations and branding elements to define the space as a vibrant, welcoming hub for dining and community. The project transformed the 20,000+ square foot venue—featuring chef-driven eateries, an open bar, and outdoor patio—into an engaging environment. I designed playful,…
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What Disney Movies Can Teach Us About Illustration
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts.
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The Illustration Industry Is Changing Fast. Here’s How to Keep Pace
Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.
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The Best Approach to Art Direction for Every Personality Type
A small river named Duden flows by their place and supplies it with the necessary regelialia.
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The Future of Art, According to an Expert
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts.