Undivided Campaign

For Gatherall, the central food hall at Factory 52 in Norwood, Ohio, I created large-scale mural installations and branding elements to define the space as a vibrant, welcoming hub for dining and community.

The project transformed the 20,000+ square foot venue—featuring chef-driven eateries, an open bar, and outdoor patio—into an engaging environment. I designed playful, character-driven graphics with bold typography and whimsical illustrations, such as the anthropomorphic ketchup bottle and hot dog figures paired with “Gatherall” lettering. These appear across walls, including the main dining area and entry zones, to evoke fun and approachability.

Key elements include custom murals with hand-painted details, executed on-site for authenticity, alongside signage and environmental graphics that tie into the industrial Factory 52 setting while highlighting the food hall’s diverse offerings.

The work aimed to draw visitors in, encourage social interaction, and reinforce Gatherall’s identity as the lively heart of this mixed-use development. The result is a cohesive, energetic space that complements the building’s history and modern appeal.