Hurley ‘Seed’

For Hurley, a leading action sports and surf brand, I created a dynamic motion graphics animation as part of the Seed campaign. The piece used fluid 2D/3D transitions, custom illustrations, and kinetic typography to capture the brand’s core energy—growth, momentum, and connection to nature and performance.

I handled concept development, storyboarding, asset creation in After Effects and Cinema 4D, and final compositing to deliver a polished spot that reinforced Hurley’s identity and engaged viewers across digital platforms. The animation brought abstract “seed” ideas to life through layered visuals, smooth timing, and vibrant effects, helping drive campaign awareness and brand resonance.

This project shows my strength in blending illustration, motion design, and brand storytelling to create immersive experiences that exceed client goals.